Effective strategic planning is based on a clear assessment of the strengths and weaknesses of an institution, the opportunities and challenges it confronts. An effective strategic plan works within that context and brings an institution into sharp focus.

Brooklyn College has inherent strengths that offer enormous promise for the future. The vision we have set for ourselves—to be the best of its kind—is within our reach. Our strategic plan, to be scrutinized, discussed, debated, and improved, will be the road map to that goal. It will call on us to be innovative, alive to change and opportunity, steadfast in our commitment. It will oblige us to make choices, some no doubt difficult. All that is consistent with what we have done in the past; it is part of our tradition. We can be confident in reaching our destination.