BUSN 3150 Ethnic Marketing and Multicultural Business

(Prior to Fall 2010, this course was known as BUS 51.
The information below might still reflect the old course numbers. Bracketed numbers, if any, are the old course numbers. Learn more...)

3 hours; 3 credits

Ethnic marketing in the United States from an interdisciplinary perspective. Strategic value of diversity, segmentation, ethnic market research, utilizing the ethnic media, and marketing to various ethnic groups including African-Americans, Latinos, Asian-Americans, and others. Contribution of ethnic entrepreneurs and ethnic businesses to the economy. Interdisciplinary readings, current general and trade press material, cases, and relevant census data will be used. (This course is the same as Puerto Rican and Latino Studies 4515 [56].)

Prerequisite: Business 3200 [50.1] or 3240 [40.3]; and 3100 [50.2]

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