BUSN 3160 Fashion Marketing

3 hours; 3 credits

The business of fashion. Marketing influences on the way products are conceived, produced and sold. Topics include: product development; branding decisions; marketing decisions, media decisions, and retail strategies; global sourcing; ethical considerations; fashion trends; innovations in fashion marketing; and careers in the fashion industry. Real-world examples and case studies.

Prerequisite: Business 3100 [50.2] or sophomore status.


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