BUSN 3421 Foundations of Business Analytics

3 hours; 3 credits

Introduction to business analytics; kinds of analytics: descriptive/prescriptive/predictive; data mining and big data; data visualization; dashboards for organizational performance management; data warehouses and data marts; text and web mining; business issues in analytics. Cases, articles, projects and hands-on analytics software use. This course is the same as Computer and Information Science 2590.

Prerequisite: Business 3400, Economics 3400, Mathematics 1501, Psychology 3400, or an equivalent statistics course with a grade of C or better; and Computer and Information Science 1050 or proficiency with spreadsheets.


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