BUSN 4100W Seminar in Marketing Research

3 hours; 3 credits

Basic techniques of marketing research, including research design, use of primary and secondary data, questionnaire construction, sample selection, data collection and analysis, report writing, and applications of research to the solution of marketing problems. A group research project involving data collection and analysis is required. Writing-intensive course. (Not open to students who have completed Economics 80.4.)

Prerequisite: English 1012. Prerequisite or corequisite: Business 3400 [30.2] or Economics 3400 [30.2], or Mathematics *2501 [8.1] or 3501 [51.1]; and Business 3100 [50.2]; and senior standing.


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