TREM 2517 Television and Radio Advertising

3 hours; 3 credits

Examination of persuasive strategies that use the major mass media. Advertising and the relationship of market, copy, and media variables. Analytical and practical exercises implement theory. This course is the same as Business 3130.

Prerequisite: Television, Radio and Emerging Media 1165 [6.5] or Business 3100 [50.2] or permission of the chairperson.


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