BUSN 7203X Media Marketing and Promotion
45 hours; 3 credits
Principles of marketing and promotion. Developing marketing and promotion strategies. Implementing campaigns. Evaluating their effectiveness in attracting audiences and building audience share in increasingly competitive electronic mass communication industries. This course is the same as Television, Radio and Emerging Media 7727X.
Prerequisite: an undergraduate course in marketing or permission of the deputy chairperson.
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