BUSN 7208X Marketing Management
30 hours plus conference; 3 credits
A comprehensive course examining the fundamental concepts and principles involved in the marketing of goods, services, and ideas. Topics covered include: marketing for nonprofit organizations, environments of marketing, strategic planning, buyer behavior, marketing research, market segmentation, product planning and development, pricing, promotion, international marketing, and marketing ethics. (Not open to students who have completed Economics 608X or 709X or Business 608X).
Prerequisite: at least 12 credits in undergraduate courses in accounting, business, and/or economics or permission of the graduate deputy chairperson.
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