BUSN 7276X Business Analytics for Managers
30 hours plus conference; 3 credits
Introduction to business analytics, data mining, and big data. Business intelligence; descriptive/predictive/prescriptive analytics; data warehouses and data marts; dashboards and scorecards; data visualization; text and web mining; data mining techniques in business decision making; business issues in analytics. Cases, projects and hands-on analytics software use.
Prerequisite: Undergraduate course in statistics and proficiency with spreadsheets.
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