TREM 2519 Public Relations
3 hours; 3 credits
This course will focus on the communications tools in the electronic media used by public relations professionals to fulfill their objectives. Students will develop a fundamental knowledge of the many publics an organization must deal with, the ethics of public relations, problems in public relations, writing news releases, effective publicity techniques, and crisis management.
Prerequisite: Television, Radio and Emerging Media 1165 [6.5] or Business 3100 [50.2] or permission of the chairperson
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