TVRA 2517 Television and Radio Advertising

(Prior to Fall 2010, this course was known as TVR 17.
The information below might still reflect the old course numbers. Bracketed numbers, if any, are the old course numbers. Learn more...)

3 hours; 3 credits

Examination of persuasive strategies that use the major mass media. Advertising and the relationship of market, copy, and media variables. Analytical and practical exercises implement theory. This course is the same as Business 3130.

Prerequisite: Television and Radio 1165 [6.5] or Business 3100 [50.2] or permission of the chairperson.


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