TVRA 2517 Television and Radio Advertising
(Prior to Fall 2010, this course was known as TVR 17.
The information below might still reflect the old course numbers. Bracketed numbers, if any, are the old course numbers. Learn more...)
3 hours; 3 credits
Examination of persuasive strategies that use the major mass media. Advertising and the relationship of market, copy, and media variables. Analytical and practical exercises implement theory. This course is the same as Business 3130.
Prerequisite: Television and Radio 1165 [6.5] or Business 3100 [50.2] or permission of the chairperson.
The City University reserves the right, because of changing conditions,
to make modifications of any nature in academic programs and requirements
of the university and its constituent colleges without advanced notice.
Students are advised to consult regularly with college and department counselors
concerning their programs of study.
Access the college's current and recent course bulletins.