TVRA 7715X Media Reception: Processes and Practices

45 hours; 3 credits

Introduction to sociological, ethnographic, psychoanalytic, cognitive, and critical theories used to understand media audiences and processes of reception. Historical development of the various approaches; audience response; construction of the mass audience and subcultures; fan production.

Prerequisite or corequisite: Television and Radio 7701X [701X]; or permission of the deputy chairperson.


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