TVRA 7722X Seminar in Television and Radio Program Development and Audience Analysis
45 hours; 3 credits
Process of television and radio program development. Conceiving and pitching a program idea; understanding genre cycles; determining windows of distribution; methods of measuring audiences; types of data collection and reporting; use of demographic data to make programming and management decisions.
Prerequisite or corequisite: Television and Radio 7701X [701X]; or permission of the deputy chairperson.
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