TVRA 7727X Media Marketing and Promotion
45 hours; 3 credits
Principles of marketing and promotion. Developing marketing and promotion strategies. Implementing campaigns. Evaluating their effectiveness in attracting audiences and building audience share in increasingly competitive electronic mass communication industries. This course is the same as Business 7203X [703X].
Prerequisite or corequisite: Television and Radio 7701X [701X]; or permission of the deputy chairperson.
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