TVRA 7727X Media Marketing and Promotion

45 hours; 3 credits

Principles of marketing and promotion. Developing marketing and promotion strategies. Implementing campaigns. Evaluating their effectiveness in attracting audiences and building audience share in increasingly competitive electronic mass communication industries. This course is the same as Business 7203X [703X].

Prerequisite or corequisite: Television and Radio 7701X [701X]; or permission of the deputy chairperson.

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The City University reserves the right, because of changing conditions, to make modifications of any nature in academic programs and requirements of the university and its constituent colleges without advanced notice. Students are advised to consult regularly with college and department counselors concerning their programs of study.



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