TVRA 7945X Television and Radio Audience Research

45 hours; 3 credits

Survey of methods of measuring audiences for radio and television programs. Types of data collection and reporting. Use of demographic data to make programming and management decisions. Original research and reports.

Prerequisite: Television and Radio 7701X [701X]. Prerequisite or corequisite: Television and Radio 7725X [725X].

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The City University reserves the right, because of changing conditions, to make modifications of any nature in academic programs and requirements of the university and its constituent colleges without advanced notice. Students are advised to consult regularly with college and department counselors concerning their programs of study.


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