Abstract - Olivia Cueva

This article critically analyzes subconscious racism in the episode “With Apologies to Jesse Jackson” from the popular television series South Park. The article chronologically analyzes specific scenes of the episode including the various conflicts between the characters and their attempts at resolving them. The article adopts the Black Feminist perspective advocated by Hooks (1992) and endorses the importance of the involvement of white people in the fight against racism expressed by Wise (2007) in order to explore how the viewer will internalize these messages.

The analysis provides evidence that these messages actually diverge from a productive conversation about racism. It is also argued that this episode, contrary to its intention, actually limits a productive discussion about racism because it essentially eliminates the role and responsibility that white people have in this discussion.

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