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Laura Rifkin

Assistant Professor
Business Management

Location: 506a Whitehead Hall
Phone: 718.951.5000 x6677
Fax: 718.951.4385

Laura Rifkin's research centers around reputation management, the sharing economy, psychological contracts, and obesity. She has published in leading journals, and international conferences. Dr. Rifkin has taught at the City University of New York since 2009, most recently as an Assistant Professor in Marketing at Brooklyn College.
Prior to teaching Dr. Rifkin had a wide and varied marketing career working for major corporations, advertising agencies and market research companies. Dr. Rifkin has worked with the leading pharmaceutical companies as a market research consultant and was cited for her work in customer loyalty research. She was the founder and director of Grey Direct in Puerto Rico and held the position of Vice President of Strategic Planning at Harte Hanks. Dr. Rifkin holds a Bachelor of Science from Lehigh University, a Master of Business Administration from the Wharton School of Business, and a Doctor of Professional Studies in Marketing from Pace University.

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