Barbara Lewis
Associate Professor
Business Management
Location: 303b Whitehead Hall
Phone: 718.951.5000 x2788
Fax: 718.951.4385
Email:
After earning her M.F.A., Barbara Jo Lewis spent two years working on documentaries and then 12 years in the field of advertising, during which she completed her Ph.D. She then accepted a joint post faculty position at Brooklyn College in Business Management and Television and Radio. Lewis teaches a variety of topics, including advertising, marketing, consumer behavior, public relations, science fiction on television and ethics in media and marketing. Her courses are a mix of brick-and-mortar, hybrid and fully online formats.
Education:
Ph.D., New York University - 1997 (Communications, General)
M.F.A., New York University - 1977 (Film Production)
B.A. , Washington University - 1973 (English Literature)
Areas of Expertise:
Advertising, television and radio production, mass media, public relations, ethical issues in media and business, marketing and consumer behavior.
Books and Publications
Abstract:
Creativity: Teaching It and Capitalizing Upon It
In the past, creativity has not been considered a teachable subject in the curriculum of American schools. In recent years, however, a number of institutions, particularly of higher education, have deemed it to be teachable and learnable.
While creativity is clearly a desirable skill for anyone to possess, it is particularly useful in the areas of marketing and sales, both for existing services and products as well as for developing new, cutting edge, and highly innovative goods. Not only does creativity result in new items and services but also clever marketers have developed new means of purveying their cornucopia of wares.This paper explores how teaching methods for creativity have developed recently as well as how creative thinking has spawned new marketing platforms that continue to change on an almost daily basis.
(Books and Publications: Article (Other)) 2018
Friedman, H.H. and B.J. Lewis. "Looking to Succeed? First, Remember Where you Came From." Psychosociological Issues in Human Resource Management 3.2. (Books and Publications: Forthcoming Publications) 2015
Friedman, H.H. and Barbara Jo Lewis. "A new kind of accountant for the information age." Journal of the CPA Practitioner 7, March: 11-13. (Books and Publications: Article (Peer-reviewed)) 2015
Friedman, H.H. and B.J. Lewis. "A New Kind of CEO for the Global Information Age." Business Quest. Available at http://www.westga.edu/~bquest/2014/commentary2014.htm. (Books and Publications: Article (Peer-reviewed)) 2014
Lewis, Barbara Jo and Katerine Fry. Identities in Context. Kresill, N.J.: Hampton Press. (Books and Publications: Book (Edited)) 2008
"Influences Exerted on the Child Viewer When Exposed to Violent Imagery in Television and Print Advertising." Journal of Evolutionary Psychology XXIX. (Books and Publications: Article (Peer-reviewed)) 2006
"Frankenstein's Monsters and Moral Accountability." The Journal of Evolutionary Psychology Spring. (Books and Publications: Article (Peer-reviewed)) 2001
"Cyborg Might." International Journal of Comic Art 2.1, Spring/Summer. (Books and Publications: Article (Peer-reviewed)) 2000
Awards, Honors and Fellowships
Excellence in Teaching Award, Brooklyn College, May. (Awards and Honors) 2004
Co-second vice president, Eastern Communication Association. (Awards and Honors) 2001
Research Activities
A History of Advertising. ResearchGate: DOI 10.1314/2.1.2386.2565. 2015
Conferences, Seminars and Symposiums
Digital and Social Media: New Ways to Engage Consumers -
Presented at BC Faculty Day on New Media - Professor Katherine Fry Moderator (Conferences, Seminars and Symposiums: Conference Presentation) 2019
"Influences Exerted on the Child Viewer When Exposed to Violent Imagery in Television and Print Advertising." XIV International Economic History Congress. Helsinki, Aug. 21-25. (Conferences, Seminars and Symposiums: Conference Presentation) 2006
"Hello Dolly: Media Coverage of Cloning Events and the Popular Imagination." Eastern Communication Association Conference. Washington, D.C., Apr. 26. (Conferences, Seminars and Symposiums: Conference Presentation) 2003
"Hack and Slay: The Virtual Reconstruction of Personae." Eastern Communication Association Conference. New York, Apr. 26. (Conferences, Seminars and Symposiums: Conference Presentation) 2002
"Mediated Identities: Internet Presentations of Self." International Communication Association. May. (Conferences, Seminars and Symposiums: Conference Presentation) 2001
"The Cyborg Inside Out: The Narrative Evolution of the Cyborg." Speech Communication Annual of the New York State Communication Association. (Conferences, Seminars and Symposiums: Conference Presentation) 2001
"Children of the Mechanical Bride: Continued Abstractions." Eastern Communication Association. March. (Conferences, Seminars and Symposiums: Conference Presentation) 2000
"Constructing Machines in Our Own Image." Eastern Communication Association. March. (Conferences, Seminars and Symposiums: Conference Presentation) 2000
"Different Actors, Different Dramas." Eastern Communication Association. March.
(Conferences, Seminars and Symposiums: Conference Presentation) 2000
"Real Life, True Being: Virtual Conduct on the Internet." New York State Communication Association. September. (Conferences, Seminars and Symposiums: Conference Presentation) 2000
Lewis, Barbara Jo, Hershey Friedman and R. Fireworker. "Ethics in Advertising." American Society of Business and Behavioral Sciences Conference. February. (Conferences, Seminars and Symposiums: Conference Presentation) 2000
Pedagogical Achievements
Presently student in the Association of College University Educators (ACUE) course: Effective On-Line Teaching Practices - 25 weeks - will earn certificate in effective college instruction from ACUE when completed Spring 2021 2020
WGU-CUNY Professional Development - Helping Bring the Classroom to the Screen - certificate of completion 8/20 2020
BC course: Preparation for Teaching On-Line: an on-line workshop - Wendy Williams instructor - certificate of completion 2012
Community Activities
Official with USA Swimming, the governing body for competitive swimming in the United States. As a volunteer, I log in approximately 25 hours per month and presently hold the position of Chief Judge. 2009-present. 2020
Other Professional Activities
Article Review Board, The Atlantic Journal (formerly The New Jersey Journal of Communication). 2009
Reviewer, The Information Society. 2009
Editorial board, Speech Communication Annual. 2008
