BUSN 7203X Media Marketing and Promotion
(Prior to Fall 2010, this course was known as BUS 703.
The information below might still reflect the old course numbers. Bracketed numbers, if any, are the old course numbers. Learn more...)
45 hours; 3 credits
Principles of marketing and promotion. Developing marketing and promotion strategies. Implementing campaigns. Evaluating their effectiveness in attracting audiences and building audience share in increasingly competitive electronic mass communication industries. This course is the same as Television and Radio 7727X [727X].
Prerequisite: an undergraduate course in marketing or permission of the deputy chairperson.