BUSN 7260X Entrepreneurship in a Global Economy
(Prior to Fall 2010, this course was known as BUS 729.
The information below might still reflect the old course numbers. Bracketed numbers, if any, are the old course numbers. Learn more...)
30 hours plus conference; 3 credits
The course examines the following topics: Introduction to entrepreneurship; recognizing opportunities and generating ideas; feasibility analysis; Writing a business plan; Industry and competitor analysis; developing an effective business model; Preparing the proper ethical and legal foundation; Assessing a new venture's financial strength and viability; Building a new venture team; Getting financing or funding; Unique marketing issues; Intellectual property issues; Preparing for and evaluating the challenges of growth; Strategies for firm growth; franchising; and global entrepreneurship.