BUSN 3110 New Media and Business
(Prior to Fall 2010, this course was known as BUS 31.7.
The information below might still reflect the old course numbers. Bracketed numbers, if any, are the old course numbers. Learn more...)
3 hours; 3 credits
The history, theory, and practice of new media in today's networked society and how this affects the profit and not-for-profit sectors; the implications of the convergence of technology and convergence of disciplines; Internet marketing; and the societal implications of the new connectedness. The latest research on the impact of second generation web-based media such as social networking, blogs, wikis, and virtual communities will be examined. This course will focus on how the new media is being used and/or should be used by the corporate world. This course is the same as Television and Radio 3537 [31.7] and Computer and Information Science 1597 [9.7].
Prerequisite: Sophomore status or permission of the chairperson.