BUSN 3130 Advertising and Direct Marketing
(Prior to Fall 2010, this course was known as BUS 50.7.
The information below might still reflect the old course numbers. Bracketed numbers, if any, are the old course numbers. Learn more...)
3 hours; 3 credits
Importance of advertising and direct marketing in the mix of strategies for selling. Determining budgets and objectives. Evaluating strategies. Development of a media plan. Analysis of the creative process. Copy and media testing. Direct response advertising, direct mail, catalogs, mailing lists, cooperative advertising, telemarketing, and lead generation. Group projects and real-life applications. (Not open to students who have completed Economics 50.7.) This course is the same as Television and Radio 2517 .
Prerequisite: Business 3100 [50.2] or Television and Radio 1165 [6.5].