BUSN 3160 Fashion Marketing
(Prior to Fall 2010, this course was known as BUS 53.
The information below might still reflect the old course numbers. Bracketed numbers, if any, are the old course numbers. Learn more...)
3 hours; 3 credits
The business of fashion. Marketing influences on the way products are conceived, produced and sold. Topics include: product development; branding decisions; marketing decisions, media decisions, and retail strategies; global sourcing; ethical considerations; fashion trends; innovations in fashion marketing; and careers in the fashion industry. Real-world examples and case studies.
Prerequisite: Business 3100 [50.2] or sophomore status.