BUSN 3170 International Business and Marketing
(Prior to Fall 2010, this course was known as BUS 76.4.
The information below might still reflect the old course numbers. Bracketed numbers, if any, are the old course numbers. Learn more...)
3 hours; 3 credits
An introduction to the international business environment. Topics covered include: issues involved in researching and entering overseas markets, identification and evaluation of opportunities in overseas markets, and problems faced by international business. Emphasis will be placed on understanding the economic, financial, technological, sociopolitical, and cultural environments in designing international business strategies.
Prerequisite: Economics 2100 [10.1] or Business 3100 [50.2].