TVRA 7945X Media Research Methods
(Prior to Fall 2010, this course was known as TVR 794.5.
The information below might still reflect the old course numbers. Bracketed numbers, if any, are the old course numbers. Learn more...)
Inactive Course
45 hours; 3 credits
Survey of various quantitative and qualitative media and audience research methods, including content analysis, survey analysis, focus groups, ethnography and discourse analysis. Students complete original research data collection and written reports.
Prerequisite: Television and Radio 7701X.
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Students are advised to consult regularly with college and department counselors
concerning their programs of study.
