Skip to Main Content

TVRA 7945X Media Research Methods

(Prior to Fall 2010, this course was known as TVR 794.5.
The information below might still reflect the old course numbers. Bracketed numbers, if any, are the old course numbers. Learn more...)

Inactive Course

45 hours; 3 credits

Survey of various quantitative and qualitative media and audience research methods, including content analysis, survey analysis, focus groups, ethnography and discourse analysis. Students complete original research data collection and written reports.

Prerequisite: Television and Radio 7701X.


The City University reserves the right, because of changing conditions, to make modifications of any nature in academic programs and requirements of the university and its constituent colleges without advanced notice. Students are advised to consult regularly with college and department counselors concerning their programs of study.

Return to full course list