TVRA 7715X Media Reception: Processes and Practices
(Prior to Fall 2010, this course was known as TVR 715.
The information below might still reflect the old course numbers. Bracketed numbers, if any, are the old course numbers. Learn more...)
45 hours; 3 credits
Introduction to sociological, ethnographic, psychoanalytic, cognitive, and critical theories used to understand media audiences and processes of reception. Historical development of the various approaches; audience response; construction of the mass audience and subcultures; fan production.
Prerequisite or corequisite: Television and Radio 7701X [701X]; or permission of the deputy chairperson.