TVRA 7722X Seminar in Television and Radio Program Development and Audience Analysis
(Prior to Fall 2010, this course was known as TVR 722.
The information below might still reflect the old course numbers. Bracketed numbers, if any, are the old course numbers. Learn more...)
45 hours; 3 credits
Process of television and radio program development. Conceiving and pitching a program idea; understanding genre cycles; determining windows of distribution; methods of measuring audiences; types of data collection and reporting; use of demographic data to make programming and management decisions.
Prerequisite or corequisite: Television and Radio 7701X [701X]; or permission of the deputy chairperson.