TVRA 7725X Television and Radio Management Theory and Practice
(Prior to Fall 2010, this course was known as TVR 725.
The information below might still reflect the old course numbers. Bracketed numbers, if any, are the old course numbers. Learn more...)
45 hours; 3 credits
Theories of management of electronic mass media communication; industry structure, management styles and practices; finance and budgeting systems; human resource management; negotiation strategies.
Prerequisite: Television and Radio 7701X [701X].