TVRA 7945X Media Research Methods
(Prior to Fall 2010, this course was known as TVR 794.5.
The information below might still reflect the old course numbers. Bracketed numbers, if any, are the old course numbers. Learn more...)
45 hours; 3 credits
Survey of various quantitative and qualitative media and audience research methods, including content analysis, survey analysis, focus groups, ethnography and discourse analysis. Students complete original research data collection and written reports.
Prerequisite: Television and Radio 7701X.