TVRA 7945X Television and Radio Audience Research
(Prior to Fall 2010, this course was known as TVR 794.5.
The information below might still reflect the old course numbers. Bracketed numbers, if any, are the old course numbers. Learn more...)
45 hours; 3 credits
Survey of methods of measuring audiences for radio and television programs. Types of data collection and reporting. Use of demographic data to make programming and management decisions. Original research and reports.
Prerequisite: Television and Radio 7701X [701X]. Prerequisite or corequisite: Television and Radio 7725X [725X].