TVRA 2519 Public Relations
(Prior to Fall 2010, this course was known as TVR 19.
The information below might still reflect the old course numbers. Bracketed numbers, if any, are the old course numbers. Learn more...)
3 hours; 3 credits
This course will focus on the communications tools in the electronic media used by public relations professionals to fulfill their objectives. Students will develop a fundamental knowledge of the many publics an organization must deal with, the ethics of public relations, problems in public relations, writing news releases, effective publicity techniques, and crisis management.
Prerequisite: Television and Radio 1165 [6.5] or Business 3100 [50.2] or permission of the chairperson