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Tomas Lopez-pumarejo
Associate Professor
Finance and Business Management
Location: 223 Whitehead Hall
Phone: 718.951.5000 x2092
Fax: 718.951.4385
Email:
Tomás López-Pumarejo is internationally known for his work on television, marketing and the new media. He published a pioneering book on television serial drama, book chapters and numerous refereed articles in American and European journals of business, and cinema and television studies. He was a Fulbright scholar in Brazil, a fellow at the Center for Twentieth Century Studies at the University of Wisconsin, and a fellow at the Institute for Radio Film and Television at the University of Valencia (Spain).
Education:
Ph.D., University of Minnesota - 1991 (Hispanic and Luso-Brazilian Studies)
Doctor of Philology, University of Valencia (Spain) - 1986 (Philology / Film and TV)
M.A., Cornell University - 1981 (Romance Languages)
M.A., University of Puerto Rico - 1977 (Communication)
B.A., University of Puerto Rico - 1973 (Humanities)
Areas of Expertise:
López-Pumarejo is a an internationally known authority in serial fiction. His areas of expertise are new media and international business.
Books and Publications
"U.S. Television: How It Adapts to Change." Convergence and Trans-media. Ed. Lorenzo Vilches. Barcelona, Spain: Gedisa. 307-17. Original in Spanish: "Las televisiones de EE.UU: Cómo se adaptan al cambio." Convergence and Trans-media. (Books and Publications: Chapter) 2013
"The Webnovela and Immigrants in the United States." The American Journal of Business: Special Issue on Immigration 27.1, Spring: 40-57. (Books and Publications: Peer Reviewed Article) 2012
"Exploring Green Business Models: The Bicycle Rental Programs of Paris, Montreal, New York and San Juan, Puerto Rico." Selected Proceedings of the Business, Society and Government Consortium, 2011 Midwest Business Management Association International Conference. March 25. (Books and Publications: Peer Reviewed Article) 2011
"Urban Consumers on Two Wheels: Metropolitan Bike-Sharing Schemes and Outdoor Advertising in Paris, Montreal, New York and San Juan." Transfers: Interdisciplinary Journal of Mobility Studies 1.3, Winter: 92-112. (Books and Publications: Peer Reviewed Article) 2011
López-Pumarejo, Tomás and Nora Mazziotti. "Stealing from a Thieve: Marketing to Hispanics." Casos concretos: Comunicación y cultura en el siglo XXI Eds. Graciana Vázquez Viianueva and Laura Siri. Buenos Aires: La Crujía. 43-56. Reprint. (Books and Publications: Chapter) 2011
"Shopping and the U.S. Hispanic's Cultural Citizenship (on Irene Sosa's documentary Shopping to Belong)." Guionactualidad: Online Journal of the University of Barcelona's Masters Scriptwriting Program, http://guionactualidad.uach.cl/spip.php?article4154. Aug. 3. (Books and Publications: Peer Reviewed Article) 2010
"Television and New Media: U.S. WebNovelas," Guionactualidad: Online Journal of the University of Barcelona's Masters Scriptwriting Program, http://guionactualidad.uach.cl/spip.php?article4228. Oct. 5. (Books and Publications: Peer Reviewed Article) 2010
López-Pumarejo, Tomás and Nora Mazziotti. "Ladrón que roba a ladrón y el marketing de lo hispano" (English: "Stealing From a Thief: Marketing to Hispanics"). R DeSignis 14.1: 123-32. (Books and Publications: Peer Reviewed Article) 2010
López-Pumarejo, Tomás and Agueda Sanfiz. "The United States." Mercados Globales: Historias Nacionales (English: Global Markets and National Stories). Ed. Lorenzo Vilches. Barcelona, Spain: Gedisa. 123-42. (Books and Publications: Chapter) 2009
López-Pumarejo, Tomás and Myles Bassell. "The Renaissance of Outdoor Advertising: A Global Transformational Phenomenon From Harlem to Hong Kong." American Journal of Business 24.2, Fall: 33-39. (Books and Publications: Peer Reviewed Article) 2009
López-Pumarejo, Tomás and Nora Mazziotti. "Ladrón que roba a ladrón y el marketing de lo hispano" (English: "Stealing From a Thief: Hispanic Marketing"). Alambre 2, March. Authorized reprint for media economy online journal, http://www.revistaalambre.com. (Books and Publications: Peer Reviewed Article) 2009
López-Pumarejo, Tomás and Agueda Sanfiz. "A televisão em espanhol se fortalece, a televisão em inglês se debilita" (English: "United States: Spanish-Language Television Grows Stronger as Television in English Weakens"). Culturas e mercados da ficção televisiva em países ibero-americanos: Anuario OBITEL 2007 (English: Cultures and Markets of Fiction in Ibero-American Countries: 2007 OBITEL Yearbook). Eds. Maria Immacolata Vasallo de Lopes and Lorenzo Vilches. Rio de Janeiro: Globo Universidade. 211-33. (Books and Publications: Chapter) 2008
López-Pumarejo, Tomás and Agueda Sanfiz. "United States: TV in Spanish Becomes Stronger, TV in English Weakens." Global Markets, Local Stories. Eds. Maria Immacolata Vasallo de Lopes and Lorenzo Vilches. Rio de Janeiro: Globo Universidade. 294-315. (Books and Publications: Chapter) 2008
López-Pumarejo, Tomás and Myles Basell. "How Technology Transforms Outdoor Advertising: Succeeding in a Global Environment." Midwest Business Administration Association International, Business, Selected Proceedings, Society and Government Division, Chicago: 64-82. (Books and Publications: Peer Reviewed Article) 2008
"Estados Unidos: La expansión de la ficción hispana." Culturas y mercados de la ficción televisiva en Iberoamérica: Anuario OBITEL 2007. Ed. Lorenzo Vilches. (Translation: "The United States: The Expansion of Hispanic Fiction." Cultures and Markets of Television Fiction in Ibero-America: 2007 OBITEL Yearbook.) Barcelona, Spain: Gedisa. 195-221. (Books and Publications: Chapter) 2007
"Telenovelas and the Israeli Television Market." Television and New Media 8.3, August: 197-212. (Books and Publications: Peer Reviewed Article) 2007
"The Impact on the Upper Manhattan Empowerment Zone (UMEZ) on Retail at Harlem." Midwest Business Administration Association International, 2007 Business, Society and Government Consortium Selected Proceedings: 63-75. (Books and Publications: Peer Reviewed Article) 2007
López-Pumarejo, Tomás, Hershey H. Friedman and Linda Weiser Friedman. "A New Kind of Marketing: Creating Micro-Niches Using Resonance Marketing." Journal of Internet Commerce 6.1: 83-99. (Books and Publications: Peer Reviewed Article) 2007
López-Pumarejo, Tomás, Hershey H. Friedman and Linda Weiser Friedman. "Frontiers in Multicultural Marketing: The Disabilities Market." Journal of International Marketing and Marketing Research 31.1, February: 25-39. (Books and Publications: Peer Reviewed Article) 2007
"Ingrid Otero-Smart" (entrepreneur biography). Latinas In the United States: A Historical Encyclopedia. Ed. Virginia Sánchez Korrol. Bloomington, Ind.: Indiana University Press. (Books and Publications: Chapter) 2006
"Telenovela Storms: Global Formulas." Revista de Alvaro Cueva [Television, Film, Show Business Industries] Buenos Aires/Mexico 3, April: 51. (Books and Publications: Other Article) 2006
"Telenovelas and Latinas." Latinas In the United States: A Historical Encyclopedia. Ed. Virginia Sánchez Korrol. Bloomington, Ind.: Indiana University Press. (Books and Publications: Chapter) 2006
"The Influence of the Developing World's Television Practices on U.S. Health Education Efforts: Entertainment Education and the Center for Disease Control." Journal of International Marketing and Marketing Research 31.3, October: 111-28. (Books and Publications: Peer Reviewed Article) 2006
López-Pumarejo, Tomás, Hershey H. Friedman and Linda Weiser Friedman. "The Largest Minority Group: The Disabled." Business Quest, October. Available at: http://www.westga.edu/~bquest/2006/disability.pdf. (Books and Publications: Peer Reviewed Article) 2006
Review of Tuning Out Blackness: Race and Nation in the History of Puerto Rican Television, by Yeidy Rivero. CENTRO: Journal of the Center for Puerto Rican Studies 18.2, Fall: 8-10. (Books and Publications: Other Article) 2006
"On Marketing and Nationalism: The Puerto Rico Art Museum." Northeast Decision Science Institute Conference. NEDSI/Drexel University, Pennsylvania, April 1. Available on disk. (Books and Publications: Peer Reviewed Article) 2005
"Telenovelas: A Global Product." Telenovela Institute: Los del Este/Eastenders. Ed. Pablo Helguera. London: Royal College of Art. Oct. 6-7. (Books and Publications: Other Article) 2004
"Media Enterprises." Encyclopedia of Contemporary Latin American and Caribbean Cultures. London: Routledge. 945. (Books and Publications: Chapter) 2001
"Media Personalities." Encyclopedia of Contemporary Latin American and Caribbean Cultures. London: Routledge. 946. (Books and Publications: Chapter) 2001
"Case Study: Old San Juan, Puerto Rico." Design Professionals and the Built Environment: An Introduction. Eds. Paul Knox and Peter Ozolins. London: John Wiley. 127-29. (Books and Publications: Chapter) 2000
"The Educational Nature of Serial Drama: Telenovelas and Soaps." Archivos de la Filmoteca 31, February: 8-31. (Books and Publications: Peer Reviewed Article) 1999
"Colonia antigua y democracia moderna: Puerto Rico entre dos noventa y ochos." 98 Cien años después. Ed. Kevin Power. Valencia, Spain: Consellería de Cultura. 93-109. English translation: Ancient Colony and Modern Democracy: Puerto Rico between Two Ninety-Eights. 263-72. (Books and Publications: Chapter) 1998
"Radionovela." Diccionario de literatura popular española. Ed. Joaquín Alvarez Barrientos. Salamanca, Spain: Ediciones Colegio de España. 277-78. (Books and Publications: Chapter) 1997
"Telenovela." Diccionario de literatura popular española. Ed. Joaquín Alvarez Barrientos. Salamanca, Spain: Ediciones Colegio de España. 310-132. (Books and Publications: Chapter) 1997
"Cultural Politics and Historic Preservation: Old San Juan." Traditional Dwellings and Settlements Review 86, Fall: 19-34. (Books and Publications: Peer Reviewed Article) 1996
"On Telenovelas and the Presidency of Fernando Collor de Mello." The Destiny of Narrative at the End of the Millennium. Eds. Vicente Sánchez-Biosca and Rafael R. Tranche. Valencia, Spain: Archivos de la Filmoteca. October: 184-97 and 345-53. Original in English. (Books and Publications: Peer Reviewed Article) 1995
"Richard Maxwell, Media and the Transition to Democracy: The Case of Spain" (Medios de Comunicación y Transición Política; El Caso de España). Dialogos de la Comunicación 42, June: 32-44. (Books and Publications: Other Article) 1995
Review of Warrior for Gringostroika, by Guillermo Gomez-Peña. Discourse 18:1, Fall: 194-98. (Books and Publications: Other Article) 1995
Aproximación a la telenovela (Approaching Telenovelas). Madrid: Cátedra. (Books and Publications: Book) 1987
Conferences, Seminars and Symposiums
"U.S. Television: How It Adapts to Change Within the U.S. and North America." Assessing the State of Spanish-Language and Latino-Oriented Media International Conference. University of Texas, San Marcos. Feb. 22. (Conferences, Seminars and Symposiums: Conference Presentation) 2013
"Webnovelas: A New Economic and Cultural Bridge Between the U.S. and Latin America." Assessing the State of Spanish-Language and Latino-Oriented Media International Conference. University of Texas, San Marcos. Feb. 22. (Conferences, Seminars and Symposiums: Conference Presentation) 2013
López-Pumarejo, Tomás and Myles Bassell. "Inventory Accounting on an Egg Farm." 49th Midwest Business Administration Association International Conference, Division: Society for Case Research. Chicago, March 1. (Conferences, Seminars and Symposiums: Conference Presentation) 2013
López-Pumarejo, Tomás and Myles Bassell. "Revenue Recognition in the Tourism Industry." 49th Midwest Business Administration Association International Conference, Division: Society for Case Research. Chicago, March 1. (Conferences, Seminars and Symposiums: Conference Presentation) 2013
"Brands as Fictional Characters." Midwest Business Administration Association (MBAA) International Conference, Division: Business, Society and Government. Chicago, March 30. (Conferences, Seminars and Symposiums: Conference Presentation) 2012
"Critical Incidents Review" panel chairman. Midwest Business Administration Association (MBAA) International Conference, Division: Society for Case Research. Chicago, March 29. (Conferences, Seminars and Symposiums: Conference Presentation) 2012
"Grab Bag" panel chairman. Midwest Business Administration Association (MBAA) International Conference, Division: Business, Society and Government. Chicago, March 30. (Conferences, Seminars and Symposiums: Conference Presentation) 2012
"Impact of Mexican Television in the Soviet Union." Department of Foreign Languages and Literatures, City College of New York (CUNY). May 8. (Conferences, Seminars and Symposiums: Invited Talk) 2012
"Internet, Culture and Organizational Performance in the United States," a graduate seminar at the Television and Film Masters Scriptwriting Program, Department of Journalism and Communication Sciences, Autonomous University of Barcelona, Spain, April 17-20. (Conferences, Seminars and Symposiums: Invited Talk) 2012
"Marketing and New Media: The U.S.'s Webnovelas" ("Nuevos medios y mercadotecnia: las webnovelas,"). Communication Sciences Division, Department of Language Theory, University of Valencia, Spain, April 27. (Conferences, Seminars and Symposiums: Invited Talk) 2012
"Social Media Marketing" seminar for the Flatbush Business Connection and the Brooklyn College School of Business. May 9. (Conferences, Seminars and Symposiums: Invited Talk) 2012
López-Pumarejo, Tomás and Myles Bassell. "Entrepreneurial Spirit and Accounting Issues." Midwest Business Administration Association (MBAA) International Conference, Division: Society for Case Research. Chicago, March 29. (Conferences, Seminars and Symposiums: Conference Presentation) 2012
López-Pumarejo, Tomás and Myles Bassell. "The Income Statement in the Tourism Industry." Midwest Business Administration Association (MBAA) International Conference, Division: Society for Case Research. Chicago, March 29. (Conferences, Seminars and Symposiums: Conference Presentation) 2012
"From the Radio Days to the Internet: Serial Drama and Immigrants." Genre Theory and the New Media Panel, Faculty Day. Brooklyn College. May 25. (Conferences, Seminars and Symposiums: Conference Presentation) 2011
Chairman, Matters of Education Panel, 2011 Midwest Business Administration Association (MBAA) International Conference, Division: Business, Society and Government. Chicago, March 25. (Conferences, Seminars and Symposiums: Conference Presentation) 2011
López-Pumarejo, Tomás and Héctor López-Pumarejo. "Exploring the Green Business Models: The Bicycle Rental Programs of Paris, New York, Montreal and San Juan, Puerto Rico." Matters of Sustainability Panel. 2011 Midwest Business Administration Association (MBAA) International Conference, Division: Business, Society and Government. Chicago, March 25. (Conferences, Seminars and Symposiums: Conference Presentation) 2011
López-Pumarejo, Tomás and Myles Bassell. "Inventory Management Accounting for Eggs." Critical Incidents and Embryo Review Panel, 2011 Midwest Business Administration Association (MBAA) International Conference, Division: Society for Case Research. Chicago, March 24. (Conferences, Seminars and Symposiums: Conference Presentation) 2011
López-Pumarejo, Tomás and Myles Bassell. "Revenue Recognition: A Case Study for General Accepted Accounting Practices (G.A.A.P.)." Critical Incidents and Embryo Review Panel, 2011 Midwest Business Administration Association (MBAA) International Conference, Division: Society for Case Research. Chicago, March 24. (Conferences, Seminars and Symposiums: Conference Presentation) 2011
López-Pumarejo, Tomás and Veronica Manlow. "On Cluttered Outdoors Advertising: Making Sense at Time Square." Eclectic Issues Panel, 2011 Midwest Business Administration Association (MBAA) International Conference, Division: Business, Society and Government. Chicago, March 25. (Conferences, Seminars and Symposiums: Conference Presentation) 2011
Organizer, Genre Theory and the New Media: Predicting Cultural Change Symposium, Faculty Day, Brooklyn College, May 25. (Conferences, Seminars and Symposiums: Conference Presentation) 2011
"Serial Fiction and the New Media." 2010 International Television Festival and Market (fymti.mdp). Mar del Plata, Argentina, Sept. 14. (Conferences, Seminars and Symposiums: Invited Talk) 2010
López-Pumarejo, Tomás and Hector López-Pumarejo. "Outdoor Advertising and the New Public Bicycle Programs." IX World Media Economics and Management Conference: The Media Under Changing / Challenging Times. Bogota, Colombia, June 5. (Conferences, Seminars and Symposiums: Invited Talk) 2010
"Global Markets: National Stories" roundtable. New Markets and Fiction Content for the Crisis Seminar. School of Communications Sciences, University of Barcelona. Barcelona, Spain, April 2. (Conferences, Seminars and Symposiums: Invited Talk) 2009
Panel of Experts Member: Second Seminar, Ibero-American Television Fiction Observatory: Telenovela: Research and Production. School of Communication and Arts, University of Sao Paulo (Brazil), Nov. 4. (Conferences, Seminars and Symposiums: Invited Talk) 2005
Panel of Experts Member: The Spanish Fiction Industry in the United States, Los del Este: Eastenders Installation at the Lawrence O'Hana Gallery of the London Royal College of Art: Discussion on Resonance FM (a London-based art radio station), broadcast in London, Oct. 28. (Conferences, Seminars and Symposiums: Invited Talk) 2004
"Global Trends in Telenovela Production" keynote speech. Instituto de Investigacion de la Telenovela, a Guggenhemim Museum Education Division Installation at the 2003 Havana Art Biennial (Cuba). Nov. 2. (Conferences, Seminars and Symposiums: Invited Talk) 2003
"Account Planning and the U.S. Hispanic Market" keynote speech. XIII Conference of the Association of Hispanic Advertising Agencies. Miami, Sept. 14. (Conferences, Seminars and Symposiums: Invited Talk) 2002
"Teaching Resources on the U.S. Hispanic Consumer: The Intricacies of a $390 Billion Market." 6th Annual Marketing Management Association Fall Educators Conference. St. Louis, September. (Conferences, Seminars and Symposiums: Conference Presentation) 2001
Professional Leadership
Interviewed by Lynda Baquero on the success of NBC-Telemundo global Spanish-language series, NBC News Channel Four (New York), April 25. (Professional Leadership: Public Service) 2011
Member, International Jury for theTelevision Festival and Market, Mar del Plata, Argentina, for Best Show Awards, Sept. 13-17. (Professional Leadership: Committee Service) 2010




