BUSN 3140 Consumer Behavior
(Prior to Fall 2010, this course was known as BUS 50.9.
The information below might still reflect the old course numbers. Bracketed numbers, if any, are the old course numbers. Learn more...)
3 hours; 3 credits
Interdisciplinary approach to understanding consumer motivation and behavior. The relationship of information processing and learning theory on buyer behavior, importance and measurement of images and attitudes, theories of promotion and communication, and models of consumer behavior. Consumerism. Application of theoretical principles to advertising, positioning, segmentation, and product strategies. (Not open to students who have completed Economics 50.3 or Economics 50.9.)
Prerequisite: Business 3100 [50.2].