BUSN 4101W Seminar in Strategic Marketing Management
3 hours; 3 credits
Equips students with marketing decision making skills through case study analysis and demonstrates how to develop a strategic marketing plan. Emphasis on the integration of marketing research, market segmentation, targeting, and positioning; and product, pricing, distribution, and promotion strategies. Importance of marketing ethics and corporate social responsibility in decision making. This course is writing-intensive.
Prerequisite: English 1012.
Prerequisite or corequisite: Business 3100 and senior standing, and at least 34 credits in departmental courses required for the B.S. degree in business, management, and finance.
DISCLAIMER
The City University reserves the right, because of changing conditions,
to make modifications of any nature in academic programs and requirements
of the university and its constituent colleges without advanced notice.
Students are advised to consult regularly with college and department counselors
concerning their programs of study.
