BUSN 4101W Seminar in Strategic Marketing Management
3 hours; 3 credits
Equips students with marketing decision making skills through case study analysis and demonstrates how to develop a strategic marketing plan. Emphasis on the integration of marketing research, market segmentation, targeting, and positioning; and product, pricing, distribution, and promotion strategies. Importance of marketing ethics and corporate social responsibility in decision making. This course is writing-intensive.
Prerequisite: English 1012. Prerequisite or corequisite: Business 3100 and senior standing, and at least 34 credits in departmental courses required for the B.S. degree in business, management, and finance.