Senior Branch Manager and Digital Leader, Manhattan West Area of HSBC
Daniel Menendez is a Senior Branch Manager and Digital Leader for the Manhattan West Area of HSBC. A native of Honduras, he came to the United States in January 2001 and enrolled in school to learn English. To support himself he took various jobs he could find in construction and restaurants, including a stint at the elite three-star French restaurant Le Bernardin on West 51st Street. He began his CUNY education at Manhattan Community College and transferred to Brooklyn College, where he earned a Bachelor of Science degree in Business, Management and Finance in 2008, availing himself of the College’s Magner Career Center during his final semester and serving an Investment Associate Internship at UBS Wealth Management. He also served on the Advisory Board of the Brooklyn College Black and Latino Male Initiative (BLMI), a program funded by the New York City Council to help increase the number of men of African and Latino descent and other historically underrepresented groups who enroll in and graduate college.
After graduation, Daniel worked as a replenishment team leader at Target Stores in Queens before beginning his banking career at Citi as a Management Associate in 2009. Initially, Daniel worked at numerous branches in Brooklyn, gaining valuable experience. In a short time he was appointed to Branch Manager for the Boro Park branch, and in 2011 he was tapped to manage the much-larger Kings Highway branch. He also served as the NYC representative on Citi’s National Branch Manager Council from 2011 to 2013, and in this role was able to collaborate with retail leaders across the country and provide a voice for product and business development strategy for Citi’s retail branch network.
In 2013 he was promoted to Area Director for Maryland where he was responsible for managing Citi's footprint in the state. Daniel then returned to NYC, and served as the Area Director for the Bronx until 2017. That year he would transition from Citi to HSBC, where he currently holds responsibility for developing the bank’s retail presence in Downtown Manhattan. He lives in East Flatbush, Brooklyn, with his wife, and fellow BC alumna, Evelyn Melgar ’10, MSEd ’12, and their two children.