Education:
Ph.D. Business Administration, University of Texas Rio Grande Valley - 2018 (Marketing)
Master Business Administration , University of Houston - Victoria - 2013 (Accounting & Marketing concentrations)
Areas of Expertise:
Teaching Interests: Consumer Behavior, Professional Selling and Sales Management, International Business, Fashion Marketing and Merchandising
Research Interests: Consumer Behavior, International Business, and Healthcare Marketing.
Books and Publications
Pham, N.C. "Understanding Attitudes Towards Mental Health Services: A cross-national study comparing the United States, Vietnam, and Bangladesh". Journal of Positive Psychology and Wellbeing, Regular Issue (2),(Upcoming), (Q1 2022 in Schimagojr list), (Books and Publications: Forthcoming Publications) 2023
Pham, N.C. Understanding Mental Health Services and Help-Seeking Behaviors Among College Students in Vietnam. Asia Pacific Journal of Health Management, 15(3), 58-71.
https://journal.achsm.org.au/index.php/achsm/article/view/353
(Books and Publications: Forthcoming Publications) 2022
Schapsis, C., Chiagouris, L., Pham, N.C. "Are consumers ready for Augmented Reality? Factors influencing online footwear purchasing intentions using AR technology." Journal of Marketing Development and Competitiveness (Volume 15, Issue 2, Pages 21-36, ISSN# 2155-2843). (Books and Publications: Article (Peer-reviewed)) 2022
Shi, J., Pham, N. C., Schapsis, C, Hossain, T., Vasquez-Párraga, A. Z. How do consumers in general evaluate, judge, and act toward shoplifting? The moderating effects of personal characteristics and motives. American Business Review. (forthcoming, November 2022) (Books and Publications: Article (Peer-reviewed)) 2022
Shi, Juehui; Lin, Winston T.; and Pham, Ngoc Cindy (2021) "The Relationships Among Managerial Discretion, Firm Performance, And Chief Executive Officer Compensation: A Simultaneous Equations System Approach," American Business Review: Vol. 24 : No. 1 , Article 7. (Books and Publications: Article (Peer-reviewed)) 2021
Arturo Z. Vasquez-Parraga, Ngoc Pham, Miguel Sahagun, Nataly Guinez, Christian Mellado & Niria Goni-Avila
Incongruity between Judgment and Action in Business Student Ethics: Multinational Research: An Abstract (January 2019)
DOI:10.1007/978-3-030-02568-7_151
In book: Wave-Forced Sediment Erosion and Resuspension in the Yellow River Delta (pp.557-558) (2022)
(Books and Publications: Abstract) 2020
Pham, N. C., Pham, H. H., Hossain, T., & Li, Y. (2020). Servicescapes in Healthcare: A qualitative study on the elderly's perception of an aged care facility. Asia-Pacific Journal of Health Management, 15(1), 26-34.
https://journal.achsm.org.au/index.php/achsm/article/view/309
(Books and Publications: Article (Peer-reviewed)) 2020
Pham, N. C., Shi, J., Fogel, J., Li, Y., & Pham, H. H. (2020). Motivations for bribery and bribery in business: Vietnam past and present. Asia Pacific Business Review, 1-31. (Books and Publications: Article (Peer-reviewed)) 2020
Pham, N., & Shi, J. (2020). A Qualitative Study On Mental Distress Of Vietnamese Students In The U.S.A. In The Covid-19 Era. Asia Pacific Journal of Health Management, 15(3), 45-57.
https://search.informit.com.au/documentSummary;dn=308860150202375;res=IELAPA
(Books and Publications: Article (Peer-reviewed)) 2020
Pham, N., Li, Y., Schapsis, C., Hossain, T., Pham, H., Fischer, D., & Yang, J. (2020). Intrinsic Cultural Factors That Helped Vietnam Overcome the COVID-19 Pandemic Compared with Other Countries. Asia Pacific Journal of Health Management, 15(3), 7-12.
https://search.informit.com.au/documentSummary;dn=307779437869400;res=IELIAC
(Books and Publications: Article (Peer-reviewed)) 2020
Pham, N., Vasquez, A., & Felix, R. (2017). Attitudes and Preferences for Sex-Appealing Products by Vietnamese Women in Their Ovulation Cycle. Theoretical Economics Letters, 7(7), 1986-2007. (Special Issue on Consumer Behavior)
https://www.scirp.org/journal/paperinformation.aspx?paperid=80643
(Books and Publications: Article (Peer-reviewed)) 2017
Pham, C. N., Ozdemir, R. A., Pham, H. H., & Wang, N. (2014). Is sex still effective in fashion clothing? Understanding the changing dynamics of heavily using sexual appeals in current fashion marketing context via Abercrombie & Fitch case. CENTER FOR THE STUDY OF WESTERN HEMISPHERIC TRADE, 295. (Books and Publications: Article (Peer-reviewed)) 2014
Wang, N., & Pham, C. N. (2014). Investigating contemporary marketing practice: a case study of Groupon. CENTER FOR THE STUDY OF WESTERN HEMISPHERIC TRADE, 330. (Books and Publications: Article (Peer-reviewed)) 2014
Creative Work
Art Exhibition: STRENGTH AND GRACE - A TALE OF TWO WORLDS EXHIBITION (November 30, 2022) - West Village, Manhattan, NYC
https://lividmagazine.com/2021/11/29/strength-and-grace-a-tale-of-two-worlds-exhibition/?utm_source=rss&utm_medium=rss&utm_campaign=strength-and-grace-a-tale-of-two-worlds-exhibition
(Exhibition or Performance) 2021
Awards, Honors and Fellowships
Brooklyn College - Outstanding Faculty Service (2022) (Awards and Honors) 2022
KSB Community Outreach Award (Dean's Choice Award) (2022) (Awards and Honors) 2022
Tow Fund Grant on Study, $2,000, "Impacts of Russia - Ukraine war" (2022) (Grants and Fellowships) 2022
Wolfe Institute for the Humanities, $300 (April 27, 2022) , "Black artists in NYC"
Keynote Speakers: John Wright and ZahQ Goode
(Grants and Fellowships) 2022
Women Appreciation Award - Brooklyn College Beta Chapter of Phi Sigma Chi Multicultural Fraternity Inc. (March 26, 2021) (Awards and Honors) 2021
Brooklyn College "Make A Difference" Awards (2019-2020)
* Faculty of The Year
* Liaison of the Year
(Awards and Honors) 2020
Brooklyn College Career Champion Award 2020 (Awards and Honors) 2020
KSB Special Recognition Award for Innovative UG Teaching and Mentoring (2020) (Awards and Honors) 2020
Professional Leadership
Ph.D. Dissertation Committee Member (Pace University) of Dr. Claudio Schapsis (Professional Leadership: Committee Service) 2022
Advisory Board of the Roberta S. Matthews Center for Teaching and Learning (2022 - 2025)
* Representative of Koppelman School of Business
(Professional Leadership: Committee Service) 2022
Brooklyn College - Faculty Council (08/2019 - 2022)
* Faculty Council Member
(Professional Leadership: Committee Service) 2022
International Business Association - Brooklyn College KSB
* Faculty Advisor
* Advising and assisting multiple student club activitie
(Professional Leadership: Committee Service) 2022
Faculty Advisor (Business School) for the Brooklyn College - ISSO (International Student Office) (Jan/ 2020 - 2022) (Professional Leadership: Committee Service) 2021
Curriculum Committee of the Department of Business Management (08/2018 - 08/2020)
* Member
* Helped create the course of Personal Selling
(Professional Leadership: Committee Service) 2020
Other Professional Activities
Certified Real Estate Salesperson of New York State 2022
CUNY ACUE Microcredential Certificate (Spring 2022) 2022
CUNY HyFlex Certificate (Spring 2022) 2022
CUNY Online Teaching Certificate (April 2021) 2021
CUNY Teach-in-Ten Certificate (June 2021) 2021
