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BUSN 7212X Internet Marketing and Social Media

45 hours; 3 credits

Role of the Internet-based marketplace and social media in the business environment. Impact of digital marketing business practices on a company's corporate objectives. Analysis of the infrastructure needed to deploy an effective e-business operation including security, transactions, search engine optimization, and digital marketing methods.


The City University reserves the right, because of changing conditions, to make modifications of any nature in academic programs and requirements of the university and its constituent colleges without advanced notice. Students are advised to consult regularly with college and department counselors concerning their programs of study.

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