Areas of Expertise:
Consumer Behavior, Market Research, Marketing Strategy, International Marketing
Books and Publications
Kirk, Colleen P., and Laura Schrier Rifkin "When Physical Closeness Induces Psychological Distance: The Effects of Psychological Ownership and Contagion Threat on Social Connectedness" Journal of Consumer Behaviour (October 2021) (Books and Publications: Article (Peer-reviewed)) 2021
Journal of Business Research COVID-19 special to be published June 2020
"I'll Trade You Diamonds for Toilet Paper: Consumer Reacting, Coping and Adapting Behaviors in the COVID-19 Pandemic''
Colleen P Kirk and Laura S. Rifkin
(Books and Publications: Forthcoming Publications) 2020
Gertner, David and Laura Rifkin, (2017) "Coca-Cola and the Fight against the Global Obesity Epidemic", Thunderbird International Business Review (Books and Publications: Article (Peer-reviewed)) 2017
Awards, Honors and Fellowships
2023 CUNY Faculty Fellowship Publication Program (FFPP) as a Faculty Fellow. (Grants and Fellowships) 2023
Emerging Scholar Award Recipient 2020 Sixteenth International Conference on Technology, Knowledge and Society, Champaign, Illinois (Awards and Honors) 2020
Research Activities
Rifkin, L. S., Kirk, C. P., & Corus, C. (2023). A Turn of the Tables: Psychological Contracts and Word of Mouth about Sharing Economy Platforms When Consumers Get Reviewed. Journal of Consumer Research. 2023
The SAGE Handbook of Digital Marketing and Social Media, edited by Annmarie Hanlon and Tracy Tuten.
Rifkin, L. S., Corus, C., & Kirk, C. P. (2022). The Reputation Economy: A Tale as Old as Time or a New Paradigm?. Sage handbook of digita l marketing and social media, 437-455. 2022
Kirk, Colleen P., and Laura Schrier Rifkin "When Physical Closeness Induces Psychological Distance: The Effects of Psychological Ownership and Contagion Threat on Social Connectedness" Journal of Consumer Behaviour (November 2021)
https://doi.org/10.1002/cb.2007 2021
JCR Author Development Workshop; July 2019 (Invitation Only) 2019
Conferences, Seminars and Symposiums
Rifkin, Laura, Canan Corus and Colleen Kirk (2020)
Love in the Time of Uber Ratings: Impression Management and Mismanagement in a Reputation Economy; Conference Proceedings of the 2022 AMA Winter Academic Conference; Presenter (Conferences, Seminars and Symposiums: Conference Presentation) 2023
Rifkin, Laura, Canan Corus and Colleen Kirk (2020) "It's Not Fair! Consumers' Reactions to Sharing Platforms when they Get Reviewed" Conference Proceedings of the 2022 AMA Winter Academic Conference; Presenter
(Conferences, Seminars and Symposiums: Conference Presentation) 2022
Rifkin, Laura, Canan Corus and Colleen Kirk (2020) I Thought We had an Agreement: Psychological Contract Violation and Betrayal in the Sharing Economy
Conference Proceedings of the 2020 AMA Winter Academic Conference; Presenter
(Conferences, Seminars and Symposiums: Conference Presentation) 2020
Rifkin, Laura, Canan Corus and Colleen Kirk (2019), "Who is watching me? Consequences of Reciprocal Reviewing to the Firm" ACR Annual Conference, 2019; Presenter (Conferences, Seminars and Symposiums: Conference Presentation) 2019
Professional Leadership
Member of LGBTQ Resouce Committee (Professional Leadership: Committee Service) 2022
Community Activities
Member: The Committee on Computer Utilization and Educational Technology shall consist of four members of the faculty and one student. The committee shall make recommendations to the Faculty Council with respect to the use of college computer facilities for teaching and administrative purposes, for faculty research, and for other relevant functions. The committee shall keep the college and the various departments aware of the latest developments in educational technology and advise on problems of procurement and distribution of technological educational equipment and facilities. It shall submit to the Faculty Council at its regular March meeting an annual report of its activities.
2022
Search Committee Member: Director Digital Design and Production 2022
Curriculum Committee Member: Actively participate in members concern new course offerings as well as modifications. 2021
Faculty Council Alternate 2021
Member of Academic Integrity Committee: Review issues of academic integrity and student appeals. 2021
Academic Integrity Committee 2020
Active involvement in ANA conferences and events 2019
Other Professional Activities
PSC Grant Reviewer: review grant applications to be awarded for research 2023
Ad hoc reviewer : review articles for Journal of Business Research, Journal of Consumer Behaviour, Psychology and Marketing 2022
ANA Educational Foundation's (AEF) 2020 Visiting Professor Program (VPP).
360° immersion into the world of marketing and advertising provided by industry practitioners, with a particular focus this year on the longer term implications of how the Coronavirus experience will transform the industry. 2020