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CISC *1597 New Media and Business

(Prior to Fall 2010, this course was known as CIS 9.7.
The information below might still reflect the old course numbers. Bracketed numbers, if any, are the old course numbers. Learn more...)

3 hours; 3 credits

The history, theory, and practice of new media in today's networked society and how this affects the profit and not-for-profit sectors; the implications of the convergence of technology and convergence of disciplines; Internet marketing; and the societal implications of the new connectedness. The latest research on the impact of second generation web-based media such as social networking, blogs, wikis, and virtual communities will be examined. This course will focus on how the new media is being used and/or should be used by the corporate world. This course is the same as Television, Radio and Emerging Media 3537 and Business 3110.

Prerequisite: Sophomore status or permission of the chairperson.


The City University reserves the right, because of changing conditions, to make modifications of any nature in academic programs and requirements of the university and its constituent colleges without advanced notice. Students are advised to consult regularly with college and department counselors concerning their programs of study.

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