International Business: Vietnam Case Study
Location: Nha Trang and Ho Chi Minh City, Vietnam
This course is an introduction to the international business environment. Students will be provided with an understanding of how to evaluate business opportunities in the foreign markets, using Vietnam as a case study for this model. Emphasis will be placed on understanding the economic, financial, technological, sociopolitical, and cultural environments in designing international business strategies. Topics will include cross-cultural issues, market-entry strategies, currency markets, international brand development, and consumer motivations. Through numerous site visits throughout Nha Trang, students will develop an understanding of the strategies used by business in the international market on a competitive basis as well as the issues involved in entering foreign markets, global production, outsourcing, logistics supply chains, and the ethics and legal conditions that affect trade.
This program is open to undergraduate students, from all majors.
Program Fee
TBD (includes housing, excursions, CISI health/travel insurance, and welcome/farewell dinners)
Program Fee Payment Schedule:
- Nonrefundable Deposit Due: With Application—$300
- Second Payment Due: April 6, 2020—TBD
- Final Payment Due: April 20, 2020—TBD
Additional Costs
- Brooklyn College tuition for three credits.
- $600 estimated minimum for out of-pocket costs: personal expenses, meals, local transportation, and Internet access.
- $1,500–$1,800 estimate international round-trip airfare.
Courses and Credits
Participants will be registered by IPSA for a three-credit course:
Financial Aid / Scholarships
Financial aid may apply, and alternative loans are available. Scholarships that apply to this program are: Gilman, CUNY Global Chancellor Scholarship, Furman, and SASA, among others (see Scholarship Opportunities).
How to Apply
- Complete and submit the IPSA Notification of Study Abroad/Brooklyn College Study Abroad Application.
- A $300 nonrefundable deposit is due with your application. Students will pay directly at the Brooklyn College Bursar's Office and must attach their paid receipt to their application when submitting to IPSA. Applications will not be accepted or considered complete without a receipt. This deposit of $300 will be returned only if you are not accepted to the program.
- Contact the program director to express your interest in joining the program.
Application Deadline
Monday, March 30, 2020
More Information
International Programs & Study Abroad
1212 Boylan Hall
P: 718.951.5189
Ngoc (Cindy) Pham—Program Leader
Business Management
506b Whitehead Hall
P: 718.951.5000 x3487
Cancellation and Refund Policies
Read and understand the IPSA Cancellation and Refund Policies Information and note that a participant wishing to cancel their program participation must send written notification to IPSA to officially withdraw. Program withdrawal will be official from the time and date that the written communication was received by IPSA.
Please note that all information listed above is subject to change at any time.
Page last modified on February 21, 2020.